In August 2022, Paramount+ chose Noland as a partner for its first nationwide launch campaign in Italy.
That marked the beginning of a strong, ongoing collaboration with the platform’s Italian marketing team and creative direction.
Since then, we’ve supported Paramount+ in the creation of both ATL and BTL campaigns, handling every stage of the creative and production process.
We’ve worked on fully integrated 360° campaigns — spanning OOH, DOOH, digital banners, TV spots, radio, and cinema — ensuring consistency, speed, and impact across all channels.
It’s a partnership that’s still going strong today, built on trust and the ability to turn every brief into a relevant and engaging campaign.
Here’s a selection of some of the work we’ve done for Paramount+.
TV spot created for the launch of the streaming platform, aimed at showcasing the broad content offering of the new player.
The creative was developed into two versions, targeting adults and families respectively.
360° campaign to increase brand awareness for Paramount+, the new streaming service.
Activated channels: Web, TV, Out Of Home, Radio, Social Media, Cinema
. TV SPOT
. OUT OF HOME - DIGITAL OUT OF HOME
. BANNER WEB
Web campaign dedicated to the new season of Ex On the Beach Italia.
The brief was to highlight the standout traits of the most prominent cast members.
Campaign to promote the new Fall 2024 releases on the Paramount+ streaming platform.
Activated channels: TV, Digital Out Of Home, Web, Radio, Social Media
. TV SPOT
. DIGITAL OUT OF HOME